Pure Brands, pure mission — Status quo isn’t good enough

PURE Brands was created to challenge the ordinary — our goal is nothing less than revolutionizing the bottled water industry. And we’re not stopping there.

Naturally alkaline water from a rare, self-replenishing aquifer in Norfolk County is the foundation of our products, and our stable of action-driven, sustainable brands all offer accessible, clean products packaged in the most Earth-friendly way possible — using only aluminum or glass packaging.

We’re setting a new bar for environmental responsibility in our products and packaging. And we’re doing it because we want to.