At Pure Brands, a company registered in Canada, we operate various digital platforms (collectively referred to as the “Platform(s)”) including www.purebrands.com. We take your privacy seriously and are committed to transparently handling the information we collect through these Platforms. This Privacy Policy outlines how we collect, use, and safeguard your information, including your interactions with our Services. **Acceptance of Terms** By using our Platform(s) or Services, you indicate your acceptance of this Privacy Policy. Your provision of personal information through our Platforms signifies your agreement to this Privacy Policy regarding the collection and utilization of Personal Information. If you do not agree with this policy, please refrain from using our Platform(s) or Services. **Updates to This Privacy Policy** We reserve the right to update this Privacy Policy periodically. Any changes made will be posted on the Platform(s) and will indicate the date of the update. Your continued use of the Platform(s) following any modifications constitutes acceptance of the revised Privacy Policy. **Information Collection and Usage** We collect and store certain information from you for various purposes: – Account Registration: When you register an account with us, we may ask for personal details to manage your account and provide Services. – Use of Services: Your information helps us provide Services and maintain the security and integrity of our Platform(s). – Correspondence: Information provided when you contact us assists in responding to your queries and fulfilling service requests. – Browsing: We automatically collect certain data when you interact with our Platform(s), as detailed in the Cookies and Other Information section below. – Third Party Interactions: Interactions through third-party platforms may provide us with information governed by their respective privacy policies. **Cookies and Other Information Collection** We use cookies and similar technologies to improve user experience and gather information about Platform usage. You can control or delete cookies by adjusting your browser settings. Information collected includes IP addresses, browser information, and user behavior patterns. **Your Choices** You have rights to access, correct, and update your personal information. Additionally, you can opt-out of specific communications, including marketing emails, at any time. Details on how to manage your preferences are outlined in the Privacy Policy. **Contact Us** For inquiries about this Privacy Policy or privacy-related matters, please reach out to us at info@purebrands.com. For general queries, contact us at info@purebrands.com. © 2023 Pure Brands Inc. All Rights Reserved. Last updated: December 2023